Senior care is a continually growing industry. This does not, however, mean that business is booming for those in the senior care department. When COVID-19 hit the world, many businesses were affected and disrupted. Among those that were hit the hardest are the senior care industry. With the continuing threat of the pandemic, senior care businesses are struggling to bounce back. Here are a few strategies to promote Your Home Care Business.
The times are changing. All you need to do is to work your way through those changes. Innovate and strategize. There are easy but effective senior care marketing strategies that you can implement in order to survive the hard times and grow your business despite all these changes.
Now here are 5 marketing strategies and ideas you can try for your home care business:
- Build a client-friendly website,
Just because you are in the senior care business does not mean you will remain in the old ways. Don’t make the mistake of assuming that your clients, who are seniors, are not tech-savvy. Most seniors now use a smartphone and are internet literate. Hence, build a website that they can easily access. Make it friendly to your visitors.
Don’t just build a website. Make a website that is user-friendly; something that strikes a conversation to any visitor. Users do not usually decide to hire your services upon their first visit. Design your website in a way that they will visit again. Provide information about your agency, the services you offer, and other helpful resources. That way, they will learn more about your agency; and if they are convinced, they will likely return and finally hire your services.
- Be visible and interactive in social media.
People not only look for senior care agencies via online research. They also look for agencies, among other things, on social media. With more and more seniors using Facebook and other social media platforms, it is important that you boost your social media presence. To know your audience, you need to be more social. You also need to check which social media channel your prospective clients are most active in.
When you are constantly present on social media, you get to engage with your prospective clients. You are not only advertising your services, but you are also educating them about home care. To better boost your presence, you can use Facebook ads or other social media advertising. By investing on this strategy, you can better reach out to your prospective clients and promote your services. It helps position your brand better.
- Make video advertisements.
People prefer watching a video ad than reading an ad. Through a short video clip, when well-executed, you can get the attention of your prospective clients better than a written content. Promote brand awareness by showing them highlights about your company or a resident spotlight. Make your video mobile-friendly since more seniors are on mobile than on computer. Use video presentations and advertisements to increase traffic to your website and improve your SEO.
- Use lead generation tactics.
Take advantage of lead generation tactics such as email marketing. Send targeted information to your email contacts. However, don’t just send emails. Understand your contacts and subscribers so that you can provide them with better and more relevant content.
To better understand your prospects’ interests, create a well-designed landing page. Aside from sending a general promotion, make your emails more engaging and interactive. Go beyond the usual social content and blogs. Share a more unique content and provide comprehensive resources, like an infographic or even an ebook. By doing so, your marketing and sales team will get more information that they can use for future leads.
According to research, 80% of customers prefer having a personalized experience. Thus, use the collected data to your advantage and create a personalized experience to your contacts. Tailor the landing page according to each contact’s preferences. However, before you personalize, make sure that you are basing it on accurate data. Use the data correctly; otherwise, the user will notice if something is off or if it’s all automated. Make them feel that personal connection.
Lastly, don’t forget content marketing. If you need digital marketing solutions to promote your home care business, you can check out seniorcareclicks.com to learn about this. The best way to reach out to your prospects is through better and well-written content. It’s the common denominator of all the senior care marketing strategies that we have listed above. Through great content, you will create a lasting impression on your prospective client.
With these marketing strategies, you will be able to reach more clients and promote your services better. Don’t bombard your prospects with self-promotion. Try to vary your advertisements and mix them with things that they can connect to. Make it look like that it’s about them and not about you.