If you want your business to grow, then invest in marketing. With marketing tactics, you are able to maintain a level of authority in the industry while at the same time improving upon your brand’s overall imagery. All you really need is a good marketing tactic to boost your business.
Speaking of which, if you have a salon, then you should invest more in marketing. It is a mistake to believe that you don’t need to market your salon, but without it, you may be losing out on opportunities to grow farther.
To your benefit, below you will find nine marketing tactics that you can use for your salon. It is a guarantee that it will help you boost your salon’s business. Check them out below and find out which one works best for you.
1. Build a strong brand image
To begin with, you should start off your marketing tactics through the improvement of your salon’s brand image. Brand image is how your customers perceive you in the market, whether it’s your logo or your reputation.
If you want to influence the purchasing decisions of your consumers, then improve your brand image. During their purchasing decisions, they tend to weigh between two brands or businesses. With a strong brand image, they will choose you because of the familiarity with your brand.
As a salon, you should know that image is important in your line of work. Thus, you should invest in brand image. Clients are taking care of their images through your service, so you should take care of yours as well.
2. Leverage social media
Social media platforms are the Internet’s powerful tool of communication until now.
With its ability to connect with people from all over the world, this comes as no surprise. The additional fact that each platform has different features make each experience unique on each platform.
If you have a professional social media account, then make sure you tweak it to get the most out of it. A lot of brands make mistakes on how they handle their socials. They tend to craft useless posts or have brand tone inconsistencies.
If you want your social media account to make sense to you and your audience, then create a social media marketing plan that considers a platform’s format. Also, make sure that you also consider what your messaging and positioning is.
3. Work with influencers
In the industry, make sure that you have a professional relationship with key industry players, namely influencers. Don’t neglect potential business relationships with these people because you are going to get as much from them as they would from you.
They should already have a strong following and thus a strong online presence. They are seen as an authority in their field and have a solid community behind them. Make sure that you screen influencers first before deciding if you want to work with them or not.
Check their engagements and not just their followers so you know who actively supports their brand and identity. Next, you should check out statistical reports on their key demographics and see if it matches up with your ideal target audience.
4. Get listed on web directories
An achievable and actionable marketing tactic doesn’t have to be complicated. In fact, all you need to do is list your business on web directories and you can send traffic your way easy.
Being listed on web directories can help you become more discoverable on search engines. Potential customers can find your business’s physical address, your website, your services, and so much more.
Research on the leading online listings so that you know the best place to register your business on that can help your business bloom.
Google My Business and Yelp are great options. Input all the important information that your client would want to know. This is an excellent way of creating opportunities for your business online.
5. Offer promotions
Is business not getting as much traffic as you’d want it to have? Then you should try creating promos and discounts that will entice previous and new clients to patronize your services. Think of quirky, uncommon holidays related to a salon to know when to offer promos.
If you offer promotions on common holidays, they will definitely get more traffic coming your way. Don’t forget to promote your sales and discounts on your online accounts. This way, clients have the chance to book reservations when they see it.
It’s also a good idea to offer discounts on any salon products that you may have, especially if they aren’t selling well. A sale is an effective technique that can create a surge of interest in your products or service.
6. Engage with your community
Having a solid following isn’t as effective if you don’t know what to do with them. Make sure that you always communicate with them and that you engage in conversations and posts that they create about your brand or business.
If you don’t engage with your community, you can easily lose them quicker than you got them so make sure that you try to engage with them as much as you can. Besides, they are the ones supporting your business, after all, so you can spare a few hours engaging with them.
For a business that is as hands-on and personal with customers as a salon, engagement should be very important. Don’t forget to communicate promotions and sales to your community so that you get more customers.
7. Advertise through mobile
Everybody has mobile phones these days so it makes sense that you invest more in mobile ads as a marketing tactic.
Make sure your website is mobile-friendly and thus, easy to navigate through with a mobile phone so that you have a great user experience.
There are lots of platforms that offer mobile ad services. One great example is Google’s advertising scheme.
Advertising through mobile for mobile phones is an excellent marketing tactic that helps make it easier for your clients to patronize your business.
8. Use online scheduling
You can set up a calendar-type of online scheduling system to make it convenient for your clients to book an appointment with your salon. It is also convenient for your staff so that they can monitor client reservations easier than through accepting phone call reservations.
It will also be much easier if you use a salon software to optimize the process for you.
9. Leverage automated marketing
There are technologies out there that can make it easier to create a marketing campaign for your business. Plus, it’s all consolidated in one place. There is customer relationship management software that you can try out to help you leverage automated marketing.
Overall, these marketing tactics are simple to do but they pack a punch in terms of boosting your salon business. Investing in the right tactics means investing in the future of your business. Come back to this article to get new ideas on how you can market your salon to help it grow.